Vegan activism billboard for labrador steak
"I Love Animals".

A phrase we have all said. 

This series of billboards explores the contradiction between those who welcome a dog into their family, but will happily let farm animals live some of the most miserable lives imaginable.
The juxtaposition of food photography, designed to make your mouth water, with a headline relating to your beloved pet holds a mirror up to the hypocrisy of many meat-lovers.

If you are comfortable with a half cooked body part on a billboard, it shouldn't matter what animal it's from, right?
Packaging design for pug fillets as part of an animal cruelty campaign
Cockapoo Kiev packaging with food photography of dog meat

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