Fluffies is my wife's dog walking company based in South London
A semi-personal project, my wife asked me to design a logo based around the our dog and Fluffies' mascot, Pepper. She is the centre of the brand and is present on every outing, greeting walking buddies with a lick and a sniff, and the identity needed to reflect that.
The business is small and personal and it's paramount that customers know their pooch is in safe hands. The logo is not only playful with Pepper's tongue hanging out, but she is instantly recognisable as she is a rare Labrador cross. The brand colours are also taken from Pepper, with two contrasting greys, the gold from her fringe and the slobbery pink from her tongue.
The wordmark features a fluffy 'U' for brand recognition when used in isolation, without the Pepper icon or supporting word-mark. I designed embroidered patches as a cost effective way to apply and remove company branding to different work garments depending on the season.
To promote the business in the local area, the flyers focus on how much the dogs enjoy their walks with Fluffies, and highlight the beautiful and considered photography that Hanna captures on every walk.
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Branding, Identity, Photography, Apparel
