Runjeet Singh / Gallery
Runjeet Singh has long been regarding as a leading specialist in his field and exhibits all around the world at some of the premier antiques fairs and exhibitions. He has now diversified his business and needed his branding to reflect this.
BRIEF
Runjeet expanded the scope of his antiques business to include modern and contemporary art. Although both arms are dealing in art, he wanted to keep the two sides fairly separate. This required a rebrand to reflect his new direction, whilst holding onto the trust and acclaim he has in the world of arms & armour.
SOLUTION
To ensure his legacy and notoriety aren't lost, we decided to keep both business' under the main umbrella of 'Runjeet Singh'. From this familiar title, we could then design two sub-brands, to accomodate his two areas of focus.
His original endeavour is now under the label, 'Arms, Armour & Works of Art', while his new direction sits under 'Modern & Contemporary Works of Art'.
His original endeavour is now under the label, 'Arms, Armour & Works of Art', while his new direction sits under 'Modern & Contemporary Works of Art'.
These sub-brands help spur the idea of a right-aligned logo to work both on it's own, and with the sub-brand.
To further differentiate the two companies, I used colour to communicate which half of the collection they are looking at. We opted for darker backgrounds for 'Arms, Armour & Works of Art', to help highlight the beautiful materials used to build the weapons. To contrast this we used light, often white, backgrounds for 'Modern & Contemporary Works of Art', providing a neutral backdrop to champion the paintings.
The branding has since been rolled out across two websites (www.runjeetsingh.com), multiple printed catalogues, art shows, antiques exhibitions and promotion materials.
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Catalogue Design, Branding, Expo Wall Graphics & Signage, Logo Design
"Working with Mark at Clapham Creative was a brilliant experience. He took the time to understand my business and audience before touching the design, creating a clear strategy that guided everything that followed. Dealing in rare and historic arms, armour and works of art, my brand needed to feel both refined and approachable. Mark delivered exactly that.
The new identity gives my company a sense of confidence and professionalism that really connects with my clients. From the logo to the printed materials, everything feels considered and consistent."
Runjeet Singh
Founder
Runjeet Singh Gallery
Founder
Runjeet Singh Gallery
