Eddie Redmayne holding a sniper rifel as the Jackal in Sky's TV show, the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
The Day Of The Jackal
BRIEF
To design and animate graphics and UI for the phones, tablets, computer screens and televisions used in the Sky series, The Day Of The Jackal.

SOLUTION
I designed a range of logos and animated news tickers for the fictional news channels who reported on the antics of the Jackal. The scrolling news feeds were animated in time with the reference footage to ensure maximum legibility relative to their time and position on screen. I branded 8 fictional news outlets, including Pioneer News, Horizon 24, Vision24, Info España, Global Network Channel, UKNews, Liberty Watch News and UK Insight.
In addition to the news channel graphics, I designed extensive UI for a range of phones, including maps, incoming and outbound calls, purchasing vehicles, search engine pages, purchasing flights, text message threads, news apps and an online encyclopaedia. I designed and animated each element of UI to match the footage of each character's hand interacting with the screen, which would later be added to the relevant device in post production.
Finally I designed and animated a fictional dark web chat room on which the Jackal furthers the plot* by chatting to another character.
*excuse the vague description, I'm trying not to include spoilers!

OUTCOME
Rotten Tomatoes: ~85% critics, 78% audience score
The first episode alone totalled 4.5 million views, making it the biggest new series ever launched on Sky from any external supplier
Renewed for season 2 by Sky and Peacock shortly after its success
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UI Design, Logos, Animation 
Eddie Redmayne uses a dark web chat room to talk to his suppliers in the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Dark web chat room UI for the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Motion graphics for the chat room used in the day of the jackal on sky tv. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Pioneer news Logo designed for the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Horizon 24 Logo designed for the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Info España logo designed for the fictional news outlet on the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
V24 news channel logo designed for the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
UK News branding and logo design for the fictional news channel on Eddie Redmayne's hit show. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Global Network Channel logo for The Day Of The Jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
Liberty Watch News logo. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
UK Insight logo design for the day of the jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
News Ticker design for the H24 news channel used on The Day of The Jackal. Designed by Freelance Graphic Designer, Mark Downie, from his branding studio in London, Clapham Creative.
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