Common People Films, Social Media Content.
Common People Films is an award-winning collective of creators working across commercials, branded content, music videos, documentaries, TV and film.
Common People's branding is based around a typographically driven system, drawing inspiration from cinema billings and greasy spoon menu boards. Using this system, each social media post I design must be unique, and quirky, but remain within their guidelines. Each post must celebrate the work of the director/photographer, showcasing both video and still images within carousels, reels and stories on Instagram.
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Social Media Content, Art Direction, Typography
