Go All In
Everyone knows reading expands worlds, sharpens minds, and fuels creativity. But fewer of us are making time for it.
National Literacy Trust, in collaboration with The Department for Education, set out to launch a nationwide initiative - The National Year of Reading 2026 - in response to the country’s reading crisis.
The "Go All In" campaign by Fold7 is a major UK-wide initiative designed to boost literacy by encouraging reading for pleasure, particularly among young people. With the slogan "if you're into it, read into it," it positions reading as a way to deepen existing passions like football, gaming, or cooking, rather than a chore.
For the 30' spot and OOH I worked with the director to develop graphic elements for his signature stop-motion style and a collage effect, showing that reading is not just about books.
The "Go All In" campaign by Fold7 is a major UK-wide initiative designed to boost literacy by encouraging reading for pleasure, particularly among young people. With the slogan "if you're into it, read into it," it positions reading as a way to deepen existing passions like football, gaming, or cooking, rather than a chore.
For the 30' spot and OOH I worked with the director to develop graphic elements for his signature stop-motion style and a collage effect, showing that reading is not just about books.
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Typography, Logo Design, Video assets, Key visuals & OOH, photo retouching
