I specialise in branding & information design
Branding
Design plays a crucial role in shaping a brand's identity and communicating its values, personality, and message to the audience. Consistent and cohesive design elements contribute to brand recognition and differentiation in a crowded marketplace.
How your brand is perceived by your target audience is key to building relationships, and in turn making sales.
That's where I come in.
I get to the heart of your business, finding out what makes you different, so I can help you stand out.
A typical branding package will consist of some or all of the following:
•Primary & Secondary Logo Designs
•Brand Identity (messaging, values, mission, etc.)
•Typography pairing
•Colour Palette
•Brand Guidelines
•Business Stationary
INFORMATION DESIGN
The importance of information design lies in its ability to distill complex information into digestible and visually appealing formats, facilitating comprehension and retention.
Broadly, the design of information involves the organisation, presentation, and visualisation of data to make it understandable, accessible, and engaging for its intended audience. It encompasses a variety of mediums, from simple text and image layouts, to infographics and data visualisations, all aimed at conveying complex information or concepts in a clear and impactful manner.
For any successful business, communication is key - whether internally or to its customers. Once the business has a brand, it's the designers job to engage with your clients in your tone of voice.
I design everything from magazines, newspapers and books to annual reports, product brochures and everything in between:
•Brochure/Catalogue design
•Business Stationary - e.g. Business Cards, Letterheads
•Packaging design
•Presentation design
•Book/editorial design
•Printed collateral design - e.g. Flyers, Posters
•Infographics - e.g. Charts, Diagrams & Data Visualisation
Process:
01
DISCOVER
The initial stage is research and understanding. This includes in-depth research of your own brand, as well as analysing competitors and your audience.
We do this with a 30 min call to outline the scope of the project, including timescales, budget, brand vision and potential challenges.
02
DEFINE
Here we create a creative strategy to inform the rest of the design process.
We do this by discussing your brand; your vision, your values, and what makes you unique.
At this stage I will gather creative inspiration that aligns with your brand, and put together a preliminary mood board to set the tone for the project.
03
DEVELOP
Get stuck in! Using client feedback as my guide, I'll design from initial concepts right through to the finished article. Usually I will share a range of design drafts, followed by two refinement stages.
We will collaborate to perfect the design and make sure it not only looks great but stays on brand.
04
DELIVER
It's time to execute and implement all of our hard work.
Together we will finalise all design assets, and implement the design across print, digital and other relevant platforms.
Along with the final logo files and other exports, I will share a comprehensive brand guidelines document to ensure consist application moving forward.
